What to write in a wedding card: Thoughtful wishes for every couple When it comes to celebrating a couple’s big […]

TEST – Migration High Volume

A new year means fresh chances to rethink your branding, and design trends are one of the most effective ways […]

Handmade ceramic products sold on an Etsy shop.

How to open a shop on Etsy: A step-by-step approach

In today’s digital marketplace, Etsy stands as a beacon for creative entrepreneurs and small business owners looking to establish their […]

Boxes labeled dropshipping moving on a conveyor belt – what is dropshipping concept.

What is dropshipping? A beginner’s guide to selling online without inventory

Have you ever imagined running a thriving online store without handling inventory yourself? That’s what dropshipping allows you to do. […]

Two smiling employees behind the counter of a colorful donut shop, wearing branded accessories – part of the VistaPrint Small Business Happiness Report.

VistaPrint 2025 Small Business Happiness Report: Why over 80% of small business owners are happy

New research reveals the secret ingredients to small business happiness — and it’s not what you might expect. As the […]

Smiling small business owner at trade show stand holding branded paper bag, with neatly displayed products and flyers.

Common issues for small businesses and how to overcome them

Running a small business is an exciting adventure, but it comes with its fair share of hurdles. From managing cash […]

How to start a business: Ultimate guide to launching a business

You’re starting a business, congratulations! As you’re likely already finding, you’re embarking on an exciting, rewarding (and yes, sometimes stressful) […]

Multicultural group sitting in a circle around a large charity poster with a hand and heart logo.

How to set up a charity in the UK: A step-by-step guide

Whether you want to support a cause close to your heart or address a pressing social need, establishing a charity […]

Different types of posters for small business marketing

Choosing the right types of posters for your business can be tricky—there’s no one-size-fits-all approach. The truth is, different posters […]

Colorful store counter with branded poster fonts, coordinated menus, paper bags, and logo stickers.

15 poster fonts to entice new customers

Whether you’re designing a poster to promote a local event or a major product launch, the right font can affect […]

Colorful promotional banner hanging on a white fence, showcasing festive branding and message – example of banner materials in use.

The most common promotional banner materials

Picking the right material for banners impacts the look, durability and effectiveness of promotional signage—ultimately determining whether your sign will […]

Small business owner hanging a branded Gym Sisters banner on her gym’s storefront window.

A guide to the different types of banners

Need to get the word out in a big way without sounding like a late‑night infomercial? Banners are the low‑tech, […]

Outdoor fair stand showcasing signage in retail stores, with coordinated banner, vertical flag, A-sign and smiling vendor and customer.

Signage in retail stores: The ultimate guide

If you want to attract more foot traffic, increase in-store conversions and strengthen your brand’s presence, well-designed signage in retail […]

Colorful donut shop entrance featuring a branded outdoor advertising A sign with logo and matching brand colors.

What is outdoor advertising? An ultimate guide to outdoor advertising for small businesses

From the iconic days of Mad Men and their broadsheet masterpieces, to jingle-filled TV ads, all the way up to […]

Outdoor banner sign

The VistaPrint guide to signage design: How to design a sign

In a world packed with visual distractions—from the bright colors of a fall afternoon to the flashing lights of city […]

How to make a physical banner for your business

What do a fishing net and a banner have in common? Surprisingly, more than you might expect! While a physical […]

How to Use Stamps for Branding and Promotion

Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]

Illustration in gray and orange tones depicting a man viewing an orange bottle on his phone, matching ads on posters and a computer screen—visualizing what is marketing and branding.

Refresh: What are branding and marketing, and what’s the difference between the two?

When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]

What is brand marketing? And how to make it work for your small business

Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]

hand writing a gift certificate

The best employee appreciation gift ideas for 2025: 9 trends using employee survey data

With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]

How to build brand awareness: The ultimate guide

Brand awareness can seem like an abstract concept. How do you make people aware of your brand? What makes a […]

The Ultimate Guide To Supplement And Vitamin Branding

The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]

A woman with a megaphone next to a giant smartphone displaying an Instagram screen and holding the platform's logo, symbol of Instagram branding.

Refresh – Instagram branding: 10 tips to build your Instagram brand

Animated gif is a little blurry .-.-.- Recommended links to add 🙂 https://www.vistaprint.com/hub/unique-social-media-brandinghttps://www.vistaprint.com/hub/new-twitter-profile-designhttps://www.vistaprint.com/hub/digital-brandinghttps://www.vistaprint.com/hub/ecommerce-brandinghttps://www.vistaprint.com/hub/facebook-shops-brandinghttps://www.vistaprint.com/hub/brand-marketinghttps://www.vistaprint.com/hub/youtube-brandinghttps://www.vistaprint.com/hub/challenger-brandhttps://www.vistaprint.com/hub/alliteration-in-brand-names In many ways, Instagram is built for […]

Illustration of a woman posing next to a giant perfume bottle with whimsical floral elements in orange and purple tones.

Refresh – Perfume branding: How to create a perfume brand

Perfume branding is about more than representing the company behind the fragrance—it’s about creating a personal connection with the consumer. […]

TEST – Migration low volume

Infographics are a visual representation of information that can transform complex data into something that engages audiences. In this article, […]

What is an infographic: 7 types of infographics 

What is an infographic? It’s a powerful tool that can present complex information in a way that’s visually engaging and […]

Hands applying a ceramic brand sticker to a red plate, showcasing logo design software in action.

Refresh – The best logo design software for every skill level

A brand needs a memorable logo to stand out. But to make a professional-looking logo, you need to know the […]

Top trends and tips for designing the perfect custom T-shirt

Custom t-shirts and other types of personalized apparel have become increasingly popular among businesses and consumers over the years. Whether […]

Pantone color of the year 'Mocha Mousse' background with branded stickers featuring stylized logos and text.

Mocha Mousse, the Pantone Color of the Year 2025: Everything you need to know

We’ve rounded up everything you need to know about Pantone Color of the Year 2025: Mocha Mousse. Join us to […]

How to Choose Brand Colors Using Color Theory

Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]

6 Key Elements of Design

Good design can sometimes seem magical, as if the designer stumbled onto the perfect combination of elements that engage and […]

Design decoded: The top 12 easy to read fonts

How important is it to choose the right font for your website? With a legible font, your business’ message comes […]

hands hold card in front of Christmas tree

50+ Merry Christmas Wishes and Greetings for 2025

Need the best Merry Christmas wishes and greetings for 2025? You’ve found your go-to guide! Christmas is more than just […]

Best unique gift ideas for 2025: the ultimate guide

When searching for cool gifts for friends, loved ones, colleagues, clients and others, explore unique gift ideas because they tend […]

36 personalized birthday gift ideas for 2025

The perfect birthday gift is all about making someone feel special. You’re not just giving a gift—you’re expressing how much […]

8 generational Christmas card trends for 2024

It’s that time of year again — when sending holiday cards and buying Christmas gifts are back on to-do lists. […]

Writing paper or wedding invitation with envelope laid on bridal lace with several wedding gifts and white rose bouquets. Space for copy.

Best wedding wishes and messages to write in a wedding card

Celebrating a wedding is one of life’s most joyous occasions, and your wedding card is a perfect opportunity to share […]

Cosy brunette at home on couch with hot drink and reading

28 unique gifts for book lovers

If you have a bookworm in your life, you know their passion for reading is boundless. This makes finding a […]

person laughs holding up two christmas cards

50 Christmas card message ideas

It’s nearly that time of year again… we’ll soon be decking the halls, wrapping presents and celebrating with loved ones. […]

DIY holiday ideas: 7 Christmas marketing tips

As a small business owner, you know that making connections with customers is important any time of the year. Thankfully, […]